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Privacy Policy

At Zero Racewear, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, share, and safeguard your personal information when you visit our website (zeroracewear.com) or use our services through Shopify. By using our website, you agree to the terms of this policy.

Information We Collect

We collect the following types of information:

  • Personal Information: Name, email address, shipping address, phone number, and payment information provided during checkout or account creation.
  • Order Information: Details about items purchased, order history, and shipping preferences.
  • Technical Information: IP address, browser type, device information, operating system, and usage data collected via cookies, pixels, and analytics tools.
  • Customer Support Information: Information you provide when contacting us, such as emails or inquiries sent to support@zeroracewear.com.

How We Use Your Information

We use your information to:

  • Process and fulfill your orders, including payment processing and shipping.
  • Communicate with you about your purchases, account, or customer service inquiries.
  • Improve our website, products, and services through analytics and user feedback.
  • Send marketing emails or promotions (only if you opt-in; you may unsubscribe at any time).
  • Detect and prevent fraud or unauthorized activities.
  • Comply with legal obligations, such as tax reporting or law enforcement requests.

Sharing Your Information

We do not sell, trade, or rent your personal information. We may share your data with:

  • Trusted Third-Party Providers: Shopify (our e-commerce platform), payment processors (e.g., Shopify Payments, PayPal), shipping carriers, and analytics providers to operate our business. These partners are contractually obligated to handle your data securely and only for the specified purpose.
  • Legal Authorities: When required by law, such as in response to a subpoena, court order, or regulatory request.
  • Business Transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred to a successor entity, subject to this policy.

Cookies and Tracking

Our website uses cookies, pixels, and other tracking technologies to enhance your browsing experience, analyze site performance, and personalize content. Cookies may include:

  • Essential Cookies: Required for website functionality, such as cart management and secure checkout.
  • Analytics Cookies: Track usage patterns to improve our services.
  • Marketing Cookies: Deliver personalized ads (only with your consent).

You can disable cookies through your browser settings or opt out of non-essential cookies via our cookie consent tool (if applicable). Note that disabling cookies may affect website functionality.

Data Security

We implement industry-standard security measures, including encryption and secure servers, to protect your personal information. Shopify’s platform provides additional security for payment processing. However, no online transmission is 100% secure. We encourage you to use strong passwords and keep your account details confidential.

Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, or resolve disputes. For example, order data may be kept for tax purposes, typically up to 7 years. After this period, we securely delete or anonymize your data.

Your Rights

Depending on your location, you may have the following rights:

  • Access: Request a copy of the personal data we hold about you.
  • Correction: Update or correct inaccurate information.
  • Deletion: Request deletion of your data, subject to legal exceptions (e.g., order records for tax purposes).
  • Opt-Out: Unsubscribe from marketing communications or opt out of non-essential cookies.
  • Restriction or Objection: Limit or object to certain data processing (where applicable under laws like GDPR).

To exercise these rights, contact us at support@zeroracewear.com. We will respond within 30 days, or sooner if required by law.

International Data Transfers

As a Shopify-based store, your data may be processed in the United States or other countries where Shopify or our service providers operate. We ensure that international data transfers comply with applicable privacy laws, such as GDPR for EU customers, through standard contractual clauses or other safeguards.

Sponsorship and Riders of All Ages

We welcome sponsorship requests from riders of all ages to represent Zero Racewear. If you are under 16 and submitting a sponsorship request, we require parental or guardian consent to collect and process your personal information. Parents or guardians can provide consent by contacting us at support@zeroracewear.com. We will use this information solely for evaluating sponsorship opportunities, processing related communications, and fulfilling any sponsorship agreements. All data is handled in accordance with this Privacy Policy.

Third-Party Links

Our website may include links to third-party sites (e.g., social media or payment processors). We are not responsible for their privacy practices. Please review their policies before sharing information.

Shopify Platform

As a Shopify-powered store, we use Shopify’s e-commerce platform to manage our website, payments, and analytics. Shopify may collect and process data (e.g., payment details, IP addresses) as described in their Privacy Policy. Data shared with Shopify is protected under their security standards.

Data Breach Notification

In the unlikely event of a data breach, we will notify affected users via email within the timeframes required by applicable laws. Please ensure your contact information is up to date.

Governing Law

This Privacy Policy is governed by the laws of the United States. Any disputes arising from this policy will be resolved in accordance with applicable U.S. laws.

Policy Updates

We may update this Privacy Policy to reflect changes in our practices or legal requirements. The updated policy will be posted on this page. We encourage you to review it periodically.

Contact Us

For questions, concerns, or to exercise your privacy rights, please contact us at: